This policy explains how Showmeai Ltd (trading as VYZM) collects, uses and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Showmeai Ltd is the data controller responsible for your personal data.
- Trading name: VYZM
- Registered company: Showmeai Ltd
- Registered address: 576 High Lane, Stoke-On-Trent, England, ST6 7JW
- Email: hello@vyzm.ai
- Phone: +44 (0)20 3769 8752
2. What Personal Data We Collect
We collect personal data in the following circumstances:
When you submit our contact or demo request form
- First and last name
- Work email address
- Company name
- Area of interest
- Any information you voluntarily provide in the message field
When you visit our website
- IP address and browser information (via analytics cookies, where consent is given)
- Pages visited, time on site and referral source
3. How We Use Your Data
We process your personal data for the following purposes:
- To respond to your enquiry or demo request
- To provide our AI services and website solutions
- To send you relevant information about our services (where you have consented or where we have a legitimate interest)
- To improve our website and services
- To comply with legal obligations
4. Legal Basis for Processing
We rely on the following lawful bases under UK GDPR:
- Contract: Processing necessary to fulfil a contract with you or take pre-contractual steps at your request.
- Legitimate interests: To respond to enquiries and improve our services, where these interests are not overridden by your rights.
- Consent: Where you have given clear consent for us to process your data for a specific purpose (e.g. marketing communications or analytics cookies).
- Legal obligation: Where processing is necessary to comply with a legal requirement.
5. How Long We Keep Your Data
We retain personal data only for as long as necessary:
- Enquiry and contact data: Up to 2 years from last contact, unless you request earlier deletion.
- Client data: For the duration of the contract and up to 6 years thereafter for legal and accounting purposes.
- Analytics data: As determined by the relevant cookie/analytics service (typically 14–26 months).
6. Who We Share Your Data With
We do not sell your personal data. We may share it with:
- Service providers: Third-party tools used to operate our business (e.g. email platforms, CRM, analytics), who process data on our behalf under data processing agreements.
- Legal or regulatory authorities: Where required by law.
- Professional advisers: Solicitors, accountants and insurers, under confidentiality obligations.
7. International Data Transfers
Some of our service providers may be based outside the UK. Where we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the ICO, or transfers to countries with an adequacy decision.
8. Your Rights
Under UK GDPR, you have the following rights:
To exercise any of these rights, contact us at hello@vyzm.ai. We will respond within one calendar month.
9. Cookies
We use cookies to operate and improve our website. For full details of the cookies we use and how to manage them, please see our Cookie Policy.
10. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or destruction. However, no method of internet transmission is 100% secure and we cannot guarantee absolute security.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
12. How to Contact Us or Make a Complaint
If you have questions about this policy or wish to exercise your data rights, contact us:
- Email: hello@vyzm.ai
- Post: Showmeai Ltd, 576 High Lane, Stoke-On-Trent, England, ST6 7JW
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK's supervisory authority:
- Information Commissioner's Office (ICO): ico.org.uk · 0303 123 1113